By TheDJHookup.com

I have bad news and good news.

The bad news: It will take you 3-5 minutes to read this blog post.

The good news: If you’re smart enough to “copy” and “paste,”  it will take you 60 seconds to do what I recommend here.

A Quick Lesson on Getting Exposure for your DJ Website

(If you don’t care about this, skip down to “How we Can Help Each Other Out,” below)

Note: This is advice that I get paid good money for, so listen up because I’m spilling the beans here for free!

“How do I Get More Visitors?”

This is one of the biggest questions DJs and music bloggers that have invested time and money into a website ask.

Good question.

People get paid hundreds of thousands of dollars to answer it for companies every year. But I know you’re on a tighter budget, so I’m going to break it down for you really simply.

You Want Your Website to Show Up in Search Engines When People Search For Relevant Terms

It doesn’t cost anything to be listed in Google. The only issue is, you might be 1 of 19,000,000 pages listed for the term “Chicago DJ”, and most searchers never get past the 10th result.

Translation: You’re Screwed.

So how do you move up in the rankings for a particular term?

There are 2 pieces to the puzzle.

1. Relevance

If you’re trying to rank for “Chicago DJ,” Google needs to be able to tell that that’s what your site is about. The same applies to “Drum and Bass mixtapes” or “Roc Raida Tribute Mix,” or any term you could want to rank for.

Here are some of the best ways to make sure Google ranks you for “Turntable Executioner” instead of “Barney the Purple Dinosaur.”

• Bold or Italicize the term in your writing. (You’ll notice we do this a lot for Rane Serato at The DJ Hookup)
• Include it in image file names & captions
• Put the term in your titles and headings (Nerd Note: I’m referring to <title>, <h1>, <h2>, tags in your HTML.)

2. Authority

Once Google understand what your site is about, it needs to figure out why it should rank you above others. And this my friend, is the secret sauce.

There is a huge industry that thrives off of overcomplicating this information, so here is the real deal.

As long as you do what I said in the Relevance section (above), you can rank well even if your site was written by a 3rd grader and designed by a blind person. Google can’t tell the difference if your site content is worthy of a Pulitzer or the trash can.

If you show them that you are an Authority on the subject, you can rank.

So how exactly do you do that?

…you’re going to need the secret sauce.

The Secret Sauce (aka How to Move Up in Search Rankings)

1 word. 5 letters.

Links.

The more links from other, relevant sites that you get to your site, the more Google believes your site is an Authority on that topic. Naturally, higher Authority sites get ranked higher for their respective search terms.

Every time you get a link to your site, its like the other site voted for you. So when Google sorts all of the pages that are relevant for “Electro Blog,” the one with the most votes ranks highest.*

In short-

The secret to boosting your rankings and getting more exposure for your site and becoming uber-famous on the interwebs is to get a lot of quality links, from other quality websites to your site.

There are many ways to do this, but once you start, you may find that getting links isn’t quite as easy as it sounds. And that’s why I wrote this blogpost. So we can scratch each other’s backs.

How Can We Help Each Other (the Good Stuff)

We have spent the past month working night and day to make The DJ Hookup the Best Rane Serato Store online. Therefore, any other DJ site that gets a link from us stands to benefit from a boost in search rankings and new eyeballs to their website.

And any site that gets a LOT of links from us will do even better.

Interested yet?

Here’s what to do.

Step 1: Post Our Link With Our Desired Link Text on Your Site

If you have a blog or website, copy and paste one of the following link codes into your Blog Roll, Sidebar, Footer, etc.

(I’m including 4 for you to choose from. You only need 1, but more is OK too!)

—

To display Buy Rane Serato, copy & paste the following:

<a href="Buy Rane Serato" href="http://thedjhookup.com/">Buy Rane Serato</a>

—

To display Buy Rane TTM 57sl Mixer, copy & paste the following:

<a title="Buy Rane TTM 57sl Mixer" href="http://thedjhookup.com/serato-mixers/rane-ttm-57sl-mixer.html">Buy Rane TTM 57sl Mixer</a>

—

To display Buy Rane Serato SL1, copy & paste the following:

<a title="Buy Rane Serato SL1" href="http://thedjhookup.com/serato-scratch-live/rane-serato-sl1-serato-scratch-live.html">Buy Rane Serato SL1</a>

—

To display Buy Rane Serato SL3, copy & paste the following:

<a title="Buy Rane Serato SL3" href="http://thedjhookup.com/serato-scratch-live/rane-serato-sl3-serato-scratch-live.html">Buy Rane Serato SL3</a>

—

NOTE: If you have ANY trouble with this, just post a comment below with your email and I’ll get back to you ASAP.

Step 2: Let Us Know Where to Link Back To

In the comments section below, give us the site or page you want us to link back to AND the term that you are trying to rank for.

We will put your link in the Blogroll of this blog, which means that we won’t just give you 1 link, you will get a link from EVERY page in the blog. And everytime we make another blog post, you get more links! And everytime we get more links to our site, our links are worth more to YOU!

Let’s Get It!

There it is. That’s all we have to do to help each other out.

You can use this technique with anyone else that has a DJ-related blog or website and it will work just as well (actually, the more people you do it with, the better).

And make sure to tell them to exchange links with us as well!

GOGOGOGOGOGO!

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*Grossly oversimplified for your benefit. If you care to learn more about this subject, check out SEOBook. Or hire me