All posts by Chad

For Immediate Release

Site News

April 11, 2025

Pocket Jacks LLC acquires The DJ Hookup

Pocket Jacks LLC led by Chad C Bscherer announces its acquisition of The DJ Hookup (TDJH), the highest customer-rated DJ Equipment retailer online. 

In September 2024, 14 years after its founding, co-founder and CEO Alex Pyatetsky announced that The DJ Hookup (thedjhookup.com) was up for sale on the company’s blog and newsletter. 

After years selling DJ and music-production equipment with an obsession for customer experience, many of TDJH’s loyal customers were concerned and saddened about the future of the site. However, April’s relaunch under new ownership was met with ecstatic feedback. Pocket Jacks not only reinforced the site’s longevity, but also brought new initiatives and fresh vision for contributing to the DJ community.

“In 2010, we started The DJ Hookup to ‘hook up’ every customer like they were a friend,” says co-founder and former CEO Alex Pyatetsky regarding the sale. “We weren’t trying to change the world, just make this corner of the universe a little bit better. Fifteen years later, I’m proud we’ve created the highest customer-rated company in the space. And that’s what counts – happiness in relationships, not awards or any other hype. That said, I haven’t DJ’d in over 10 years and I knew it was time for someone with the same enthusiasm I had 15 years ago to take the wheel. When Chad came to us, it was a huge relief. He’s been an industry colleague for years. He gets our customer-obsessed DNA and respects what we’ve built. With new resources, initiative and enthusiasm, our team is ready to continue making the lives of DJs better.”

Pocket Jacks CEO, Chad C Bscherer, followed up with his thoughts regarding the purchase. “I have been in music industry sales professionally for almost two decades, working with retailers while representing nearly 50 different brands.  I’ve sold many of these brands to TDJH and I became friends with co-founders Alex and Natalie over the years. I was impressed by the deep connection they had built with the DJ community which I also had built. After being approached by Natalie, I decided to engage in some exploratory purchase conversations that soon became very serious. I started to see the potential of taking this site to another level. Now that the purchase is complete, I am VERY excited on what the future holds for TDJH with improved service and new DJ community initiatives!”

Pocket Jacks is committed to preserving The DJ Hookup brand and will continue to build on its foundation at TheDJHookup.com. New management will continue expanding the catalog with leading brands, including a foray into lighting and atmospherics, an essential product category for DJs that the company has never carried. Likewise, various operational initiatives will allow for faster, more reliable service with every future order while ensuring industry-leading pricing. Pocket Jacks will keep the entire operating team intact, with co-founders Michael and Alex Pyatetsky serving as transitional consultants, while co-founder Natalie Pyatetsky will join Pocket Jacks as VP of Sales & Procurement.

From New CEO: https://thedjhookup.com/blog/site-news/welcome-to-the-new-the-dj-hookup/

Welcome to The New The DJ Hookup…

DJ Community, Site News, , , , , , , , , , , ,

We are BACK and better than ever!

Allow me to introduce myself. I’m currently a multi-instrumentalist, vocalist, and lifelong audio buff. But when I was a teen, my first love was audio and DJing. I DJ’d/MC’d for parties, youth group gatherings, and sporting events. My favs were house and techno. Then in my early 20s, I went to college and got a music degree. But I never lost my love for DJs, a good mix, and Electronic music (hit me with those 90’s mixes Wil!).  

Professionally, I’ve been in the music industry for almost two decades. I have worked for almost 50 different brands. I’ve worked for many of the DJ brands you have grown to love: Vestax, Xone, Reloop, Novation… and most recently Pioneer DJ, Alpha Theta, and Jetpack. I’ve always kept a pulse on the DJ industry. Some of my best friends are here.

So when co-founder Alex was looking for someone to take The DJ Hookup to the next level, I became interested. I had been serving TDJH from the manufacturer side for years and we had a great relationship. After weeks of talking about it, I decided to make the leap… And here I am!

I may be new here, but all the rest of the crew is still here! Natalie (original co-founder), Arturo, Danny, Sebastian and Eddie. And we are expanding team (welcome Alejandra!)

We are (still) here to make your setup the best with the latest / best gear at the best prices.

What’s Coming?

Over the next few months you will see more than the fresh new look we are introducing today. We will be adding more categories and brands including LIGHTING and ATMOSPHERICS!

We will be more active on social media with specials and giveaways. You want to be involved and have a robust social media following? Contact me!

Further, we will be launching many initiatives that allows us to give back to the DJ community. Many of you have shown a loyalty to TDJH. And to us… You are family!

By the early 2026, we plan to launch the Distressed DJ Fund (DDJF). This fund will allow the community to nominate a fellow DJ that has had some recent bad luck (gear stolen, unemployment, illness, unexpected life circumstances, etc). We will team with our manufacturing partners to get the chosen nominees back on their feet with gear and/or funds.

In conclusion, WE ARE SO GLAD YOU STAYED WITH US!

And if you’re new, please bookmark our website and follow us on all the socials @thedjhookup. 

Here’s to hard beats with bass and blissface,

Chad

Press Release: https://thedjhookup.com/blog/site-news/for-immediate-release/