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About Us

Our Promise

To hook up the best deal on your DJ gear no matter what.

Our Goal

To become the world's leading retailer of every product we cary.

We want to make it less than a no-brainer for you and your friends to buy from us instead of the competition.
And we're willing to do whatever it takes.

Our Story

by Xander

Hey I'm Xander. Chief Executive DJI started DJing when I was 16.
I had spent months researching DJ equipment, and I was serious about it.
I had joined multiple forums, read 23,000 articles and saved up my pennies!

I was sweating. This was serious!

I had never spent so much money on anything.

I remember sitting at the dinner table with my parents debating on whether I should spend my savings on a DJ setup or a car. And much to my parents' dismay, I chose my dj gear.

...and I've never looked back.

I remember when those first packages came in the door with my 2 Technics 1200s M3Ds, Ortofon Needles and Pioneer DJM300 mixer. I can remember the smell of the cardboard and the blast of heat when I opened the door for the UPS guy. I remember tearing through the tape with a kitchen knife and setting up my new beauties on my desk, effectively eliminating any chance of me ever doing school work again.

But there it was. My first dj setup.
To the ordinary person, I had just spent an innordinate amount of money on record players.
But to me, I had just invested in the key to infinite possibilies, swarms of people dancing, sound systems bigger than my parents house, extraterrestrial lighting systems, parties all over the world, and music. Non-stop, never-ending, over and over until all that was left was my pulse and the beat - music.

I was ready to go.

It is now 8 years from that time and its been a hell of a journey. Many of my dreams have come true from that day. I have played with some of the world's most respected names in Hip Hop and House to some of the most rabid, enthusiastic crowds I have ever seen in my life. I have met inspiring, creative people from all over the world who speak the language of music.And most of all, I have made thousands upon thousands of people dance and I have felt the connection with them that only another DJ can understand.

But none of it would be possible without the gear I bought 8 years ago, and have continued to buy since then.

This site is a way for me to give back to the DJ community.

I know how difficult it is to drop a large sum of money on a great mixer, or to shell out for Serato, or to replace a laptop someone spilled a drink on. But for those of us who are serious about this art, it is something we will do, because DJing is something that we Love.

In 2004, I bought my first Rane product, a TTM-56 Mixer.
The two of us have been inseparable ever since.

I believe in Rane products because they are built to last as long as your love for the music and offer sound quality that can't be beat.

A Rane product is not just an expense, it is an object of pride amongst your friends, a symbol of dedication to your craft and an investment in your career.

In 2005, I became a dealer of Rane Products, mainly to hook up all of my friends with crazy prices they couldn't get anywhere else. Time and time again, my customers would thank me for getting them such absurd prices on such incredible gear.

It is now 2010, and it's time to do it big.

This site is going to shake the market...

...we are going to be the most competitively priced and most DJ friendly DJ equipment site on the internet.

...we are going to get you deals that other retailers will not dare.

...and we are going to make it easier and more affordable for you to reach your DJing dreams.

This one's for the DJs.
Because we deserve it.

Updated for 2011: Although we started as dealer of Rane Serato products only, we've since expanded to many other leading brands!

We now have the selection to be your 1-stop shop for all your DJ needs! 

-Alex 'Xander' Pyatetsky - May 12, 2010
Chief Executive DJ @ TheDJHookup has a Shopper Approved rating of 4.8/5 based on 266 ratings and reviews